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banz_aï


Banzaï.

We are Back Market.

Our startup revolutionizes the way people buy tech devices.
Here are few words about our fights, dreams & values.

 

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banz_aï


Banzaï.

We are Back Market.

Our startup revolutionizes the way people buy tech devices.
Here are few words about our fights, dreams & values.

 

Back Market is much more than a business. It’s a grand scheme.
— Somebody
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the_$1M_question


 

the_one_million_bitcoin_question
How do you make tech devices a little less ugly?

the_$1M_question


 

the_one_million_bitcoin_question
How do you make tech devices a little less ugly?

Everybody thinks tech is clean. Well, it's not.

Unlike the food we eat and the clothes we wear, the social and environmental impact of the machines and devices that we use remain mostly unseen and unquestioned. But producing a few hundred million smartphones, toasters, and tablets has a pretty nasty social and environmental impact. That includes, to name a few:

 

Siri, who made my MacBook?

More and more of our electronical and electrical devices are produced in developing countries, sometimes in (very) dubious conditions...

High-tech, high-environmental pressure

It takes more than 10L of water to produce a single smartphone. And it creates more than 55kg of CO2 (the same amount of emissions powering a  house for 2 days).

Loaded with Conflict Minerals

A lot of our high-tech devices use 3TG (for tin, tungsten, tantalum and gold ore). Many of these  natural resources are extracted from conflict zones and perpetuate armed conflict and human rights abuses.

Trending: Exponential E-waste

The amount of e-waste produced annually is 74 million tons. That’s up 30% from 2014. Most of these products are not being recycled and end up in illegal dumps in third world countries.

 

That leaves us with the big question: what can we do to make tech cleaner today?

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our_vision


our_vision

We believe in redemption through circulation.

our_vision


our_vision

We believe in redemption through circulation.

There is no easy way to make tech cleaner, or more fair.

But a realistic solution is to stretch out existing electronics’ lives, and make them circulate from owner to owner.
Classic circular economy mechanisms can have very positive consequences.

redemption through circulation
 

At the heart  of Back Market is a simple idea: make devices a bit cleaner by making them last a bit  longer.

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our_raison_d'être


our_raison_d'être

Build a mainstream
alternative to the 'new device overload'.

our_raison_d'être


our_raison_d'être

Build a mainstream
alternative to the 'new device overload'.

6,300,000 tons of E-waste was produced in 2018. In the U.S. alone. That's a whole lot.

 
 

We think  it's time to offer a strong and mainstream alternative to new  products by making existing used devices more appealing to potential customers and making them accessible as a strong alternate option.

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the_spirit


the_spirit

Back Market is a joyful revolution.

the_spirit


the_spirit

Back Market is a joyful revolution.

 

We cultivate our difference v.s. the reigning aristocracy of new devices.

The tech industry is supposed to be full of innovative companies but the truth is that its linear operating mode hasn't changed in the past 70 years. We take a lot of pleasure in challenging the big players’ old-school ways. But we do it all light-heartedly, with fun and hugs.


Where there is the status quo,
we bring audacity

We dare to reinvent the way we consume electronics. We challenge a market that has not changed in decades. We dream big, and believe that one day "circular" and "re-use" will be a paradigm nobody can ignore. Not by the "cool kids" and not by your grandma either..


Where there is an obsession for performance, 
we bring love and benevolence

We believe in doing business the right way. We believe a company can be a major force for change. We believe success tastes better with a bite of humility. And we like to put ❤️ in things we do.


Where there is austerity and coldness,
we bring dada and fun

There is always a fraction of "dadaism", humor or self-derision, in every decision we make and every word we utter. We are boredom averse, for ourselves and our customers. We believe humanity is composed of boys and girls that just want to have fun.


Where there is marketing bullshit,
we bring 'da real shit'

We don’t want to get stuck in the world of corporations. We stay away from their jargon. We are real people, talking to real people, in the language of real people. (But we’re professional, all the same).


 
 
Why so serious?
— You know who
 
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everyday_job


everyday_job

Make used devices great again.

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everyday_job

Make used devices great again.

Our job is to make used electronics as sexy & reassuring
as new ones in the eyes of consumers. This rests on 7 pillars.

 
 

Pillar #1
Access

We connect dozens of factories to customers, through one easy-to-use platform making your refurb' iPhone 6 as easy to buy as in an Apple Store.

 

Pillar #2
Quality Monitoring

We handpick the refurbishers we work with. And we monitor them 24/7 to deliver only the best products to our customers.

 

Pillar #3
Expertise

We don’t see ourselves as mere distributors for refurb’ products. We participate in and help expand our refurbishers’ expertise through our monitoring tools, predictive data and consumer feedback.

 

Pillar #4
Swag & Panache

We make it simple, fun, and elegant to buy a used device. Because 'used' doesn't have to mean ugly or boring. We want the sex appeal of our devices to compete with those of new devices, through great UX and cool branding.

 

Pillar #5
Service

We don't think used devices should be treated less well  than new ones. That's why we offer top-notch delivery, safe online payments and plenty of warranties.

 

Pillar #6
Transparence

Our factories’ ratings are out in the open. Our user reviews are not fake. For each and every product on our site we publish what components have been checked by the refurbisher.  

 

Pillar #7
Discount

Our prices are sexier than a Bali Sunset, especially when compared to brand new devices. And we keep our margins low, so that our products are super competitive for consumers.

 
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genesis


genesis

It all started with a phone call (like any good story).

genesis


genesis

It all started with a phone call (like any good story).

Thibaud’s previous job was to plug merchants’ catalogs on big, general marketplaces.

 

One day, he got a call from a refurbishing factory that wanted to list  its products on eBay and Amazon. Intrigued, he paid this prospect a visit and was surprised to find a secret recess of incredible machines, all fine-tuned and made new again by people with an enormous amount of know-how and expertise.

He thought it was a shame that end-users would understand very little about these products, which would be categorized simply as second hand devices in the marketplace. That’s when he realized that they, in fact, belonged to a category all on their own.

This was the seed that grew into a big idea: to build a one-stop shop, exclusively dedicated to refurbished electronics, curating the best of them, and showcasing the know-how and sense that differentiates and distinguishes these products from others.

 

He convinced two friends, Quentin and Vianney, to join his project. And in November 2014, Back Market was launched.